At Basit Home Essentials, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.
1. Information We Collect
Personal Information
When you visit our store or make a purchase, we may collect the following personal information:
- Contact Information: Name, email address, phone number, mailing address
- Payment Information: Credit card details, billing address (processed securely through our payment processors)
- Account Information: Username, password, purchase history, preferences
- Communication Data: Messages you send us, customer service interactions
Automatically Collected Information
We automatically collect certain information when you visit our website:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent on site, click patterns, referral sources
- Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies
2. How We Use Your Information
We use the collected information for the following purposes:
- Order Processing: To process and fulfill your orders, including payment processing and shipping
- Customer Service: To respond to your inquiries, provide support, and resolve issues
- Account Management: To create and maintain your account, track order history
- Marketing Communications: To send promotional emails, newsletters, and product updates (with your consent)
- Website Improvement: To analyze usage patterns and improve our website functionality
- Legal Compliance: To comply with applicable laws and regulations
- Fraud Prevention: To detect and prevent fraudulent activities and security threats
3. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:
Service Providers
We work with trusted third-party service providers who assist us in:
- Payment processing (Shopify Payments, PayPal, etc.)
- Shipping and logistics
- Email marketing services
- Website analytics and optimization
- Customer support tools
Legal Requirements
We may disclose your information when required by law or to:
- Comply with legal processes or government requests
- Protect our rights, property, or safety
- Prevent fraud or illegal activities
- Enforce our terms of service
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.
4. Data Security
We implement appropriate technical and organizational security measures to protect your personal information:
- Encryption: All sensitive data is encrypted during transmission using SSL/TLS protocols
- Secure Storage: Personal information is stored on secure servers with restricted access
- Payment Security: We are PCI DSS compliant and use secure payment processors
- Access Controls: Limited access to personal information on a need-to-know basis
- Regular Updates: We regularly update our security measures and conduct security assessments
5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience:
- Essential Cookies: Required for website functionality and security
- Analytics Cookies: Help us understand how visitors use our website
- Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness
- Preference Cookies: Remember your settings and preferences
You can manage cookie preferences through your browser settings, though disabling certain cookies may affect website functionality.
6. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal requirements)
- Portability: Request transfer of your data to another service provider
- Opt-out: Unsubscribe from marketing communications at any time
- Restriction: Request limitation of how we process your information
7. Marketing Communications
With your consent, we may send you promotional emails about new products, special offers, and company updates. You can:
- Opt-out by clicking the unsubscribe link in any email
- Update your email preferences in your account settings
- Contact us directly to modify your communication preferences
8. Data Retention
We retain your personal information for as long as necessary to:
- Fulfill the purposes outlined in this policy
- Comply with legal obligations
- Resolve disputes and enforce agreements
- Maintain business records as required by law
9. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information during international transfers.
10. Children's Privacy
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:
- Posting the updated policy on our website
- Sending email notifications for material changes
- Updating the 'Last Updated' date at the top of this policy
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: privacy@basithomeessentials.com
- Phone: [Your phone number]
- Address: [Your business address]
We are committed to addressing your privacy concerns promptly and transparently.